30A is the official and original BEACH HAPPY® brand! Inspired by a two-lane road that meanders along Florida’s Gulf Coast, 30A shares eco-friendly products and stories that celebrate our small beach town way of life.

We’ve given away 2.5 million of our world-famous blue 30A stickers, and we've helped raise $2.5 million for coastal charities. 30A’s line of super-soft apparel is made from recycled plastic bottles, already preventing 5 million plastic bottles from going into our landfills and oceans. All 30A designs are printed in the U.S.A. with eco-friendly water-based inks, and our products are shipped in recycled packing materials.

The 30A brand has global reach and national distribution across 380 outdoor outfitters, lifestyle boutiques, surf shops and retail chains stores, as well as through our direct-to-consumer channels, including our 30A retail stores and www.30Agear.com. To learn more, please visit www.30A.com.

30A Gear was founded by Mike Ragsdale in 2007 in Santa Rosa Beach, Florida. Mike describes himself as that guy, the one who always dreamt about ditching his corporate job, and moving to the beach with his family. Without knowing a soul, in 2007 Mike and his family picked up and moved to the emerald coast. 

Today, Mike enjoys the life he once imagined, inspired by running towards his dreams rather than letting his career or tradition dictate their lives. 

While 30A Gear was inspired by a short and scenic drive near their home, it is so much more than a place on the map. It’s a lifestyle; an attitude. It’s that happy place we all dream of when we need to unwind, unplug and celebrate life.

Our 30A family's mission is simple: To share happy stories from the beach, in the hope that we can inspire others to live the life they've imagined.

In short, don't just be happy... BEach HAPPY! 

30A®, BEACH HAPPY® and LIFE SHINES® are registered trademarks of The 30A Company, LLC.